This protects you in the event the site is hacked and your data is breached. The Payment Card Industry (PCI) has prohibited merchants from storing CVVs on their e-commerce websites. People are more likely to attempt credit card fraud in these scenarios. When you're not physically present at the transaction - such as online shopping or over the phone - it's referred to as a card-not-present transaction. The CVV is typically three or four digits long and printed on either the front or back of the card. In this article we'll share more about the CVV and why a retailer would ask for it during a transaction. This is otherwise known as the card verification value and is an important security measure. You may have noticed that when you're making a credit card purchase online or over the phone that in addition to the credit card number and expiration date, you may also be asked for the CVV.
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